Hard Rock Cafe, Inc. is an American multinational chain of theme bar-restaurants, memorabilia shops, casinos and museums.

HRC is known for its collection of rock-and-roll memorabilia. The cafes showcases donations of music memorabilia but also purchase a number of items at auctions around the world, including autographed guitars, costumes from world tours and rare photographs; these are often to be found mounted on cafe walls. Bar designs plays the most crucial role in defining its identity and atmosphere. It contributes to the right amount of glitz and glam needed to uplift the ambience.